Well it’s September 12, 2012, today. Whats so important today? If you didn’t know already, today Apple is all set to launch the iPhone 5. Yes I am convinced they will call it the iPhone 5 than just the “new iPhone”. Why so, I completely agree with the argument that Apple doesn’t need not change anything with the iPhone naming as they don’t have a mini iPhone coming like the iPad mini which is why the iPad got renamed in the first place and very clearly the invitation mentions a 5, which should relate to the phone more than the OS given iOS will be 6 when the phone ships in a weeks time.
As much as I am eagerly awaiting for this launch, I am not as excited as I am for an Apple event. It’s got nothing to do with the iPhone as such. I am sure it will be awesome as the previous ones were. Infact I am looking forward to the iPhone 5, given I am looking forward to upgrade my loyal, trustworthy, irreplaceable iPhone 4 on which I am writing this. What takes the fun out of the event is the amount of rumors that have been out over the past six months. If you haven’t been familiar with the amount of rumors, head over here for a complete roundup of the rumors about the iPhone 5.
What’s bad about these rumors is that, these kill the surprise element that Apple always has in their events. As much as these are rumors and speculations, some of them are based on valid facts from parts leaked by the suppliers. So we can be sure that some of them have to be true and in some cases we can even be sure of the specs and features. It’s very clear that the event won’t be that fun given how the recent “new iPad” event turned out after all the rumors. So expect something similar to the iPad event, even if Apple did ground breaking with the iPhone, it would look usual given the rumor was out there for good number of months in the industry. So Apple just has the software, with which they have to pull of the suprise element.
Apple has always be a company that keeps its secrecy, these days theres so much of interest in whats been cooking at Apple’s, its getting even more challenging for Apple to keep its secrets. So I think they gave up on aggressively keeping secrets1 of new versions of their products already existing in the market like the iPhone, iPod or any other mac product for that matter. Moving forward what they will keep secrets under an aggressive policy will be about a new product like the recently launched Macbook pro retina, which had negligible amount of rumours just like the upcoming iPad mini. We know nothing of the iPad mini except that it will be roughly 7 inches, and rest all is a speculation. So there will be lot more surprises in that iPad Mini event than in todays event unless, Apple PR had setup all these rumours about the iPhone just for the fun of to blow us all with a surprise of completely new phone which hasnt been in the rumours, which is very unlikely.
We will see how things go with the iPhone 5 and Apple in few hours from now. You can follow the event live from here.
1.By secrets, I mean mostly hardware secrets, because they are the ones that leak, due to external vendors.↩
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