Must

When who we are and what we do are one and the same, we are walking the road of Must. When we choose Must, what we create is ourselves. It is a body of work. When we make something because we Must, not just because we can, it is the difference between disposable products that last a few years and life-affirming movements that sustain generations.

The cross roads of should and must by elleluna is lengthy read, but it is well worth the time spent and worth even more when you start pondering over it especially with you and your life in context.

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