Was that all they could come up with ? No NFC ? There is a lot of scope for Samsung to think and grow. Remember the Mac vs Pc ads. At least some thing of that sort would be nice. The other thing that’s lame is smelling the phone for Ribs ?? Kidding me? I am not Dumb. May be Samsung Customers are dumb to buy one on that one. Samsung galaxy S4 commercial is funny for sure, not sure it adds value to their business though.