This is atrocious from Feedly. I used to be their customer for over a year until December when I switched to Fever. I am really glad that I switched. As a blogger myself, what motivates me and others to write more and produce quality content on the web is traffic and engagement. If Feedly wants to hijack that and redirect them into their own site, it will be an epic fail for the entire web. Feedly stealing page views is intolerable and they should be stopped. If you are a Feedly user(free/premium) consider supporting the writers than just supporting Feedly alone.
Feedly is doing tremendous amount of work to become the monopoly that Google reader was. At the moment, it is good for us and the web. They are developing their own back end to replace Google reader. Earlier Feedly was using google reader api’s on the back end to deliver refreshingly new magazine like feel for your feeds. Now that Google reader is coming to its end, Feedly very quickly grabbed on the opportunity to become the platform that Google reader was by building their own back end which they call Normandy. Feedly has seen success with users increasing by many folds over the past few weeks since the retiring of Google reader has been made. How they scale will be only known when Google reader is turned off in July end, but its no doubt that so far they have been making the right moves towards become the leader that Google Reader was.
From Feedly’s blog
We have been working behind the curtains with the developers of Reeder,Press, Nextgen Reader, Newsify and gReader as design partners for our Normandy project1. Today we are excited to announce that you will be able to access your feedly from all these apps before Google Reader retires and that the access to feedly API will be free.
Yay! My favorite app Reeder will still be usable when I move over to Feedly in July end. If you are looking for an alternative to Google reader, do give Feedly a try. You can find my reviews about feedly here and here