It is quite true that
We’re already seeing signs of disruption.
For example, dedicated social recruiting tools such as BranchOut, Jobvite, and HireRabbit are shifting the responsibility of recruitment away from recruiting professionals and toward company employees, who get rewarded for connecting their networks to their employers. In effect, recruiters are being marginalized by collaborative filters within large networks of engaged users.
but am quite sure it will last at the least a decade, before the word recruiters becomes obsolete.But can it really become obselete? Nah it just can’t. Organisations can make their process easier for candidates to apply to jobs on facebook, twitter, linkedin or any other social medium. But trust me when your organisation needs a senior person (CXO, VP’s and similar), you NEED a RECRUITER, cause the potential candidates aren’t going to apply directly on any job boards or facebook. Mind that.
It is true that we as recruiters are being daily under pressure to constantly innovate new ways to reach out to potential candidates and build professional relationships as we pose threats with the social media evolution. But as long as our networks are strong and we have candidate loyalty, we will be in business.